- Marketing groups are in a constant state of reorganization
- Marketing has lost control over the four P’s which historically defined it
- Skills that used to be held in utmost esteem are waning in importance
- In 60% of firms marketing doesn’t hold a seat in the executive suite
What has led to this state of marketing disrepair? The predominance of product- and channel-centric organization structures. These structures result in silos of communication, inhibit marketing integration – and encourage competition – and generally make it really difficult to put the customer first.
So, what do you think? Is marketing broken and what are the key imperatives required to fix it?