« Is customer centricity a realistic goal? | Main | Technology is both vital and evil »

Comments

Colin

The idea of shifting money to technology development is right. In my experience too much marketing technology support is grounded in old style campaign thinking, that will not adequately support the real time needs of customer needs based marketing.

Elana

Colin: I couldn't agree more! I've been harping on this idea since I joined Forrester. The very term "campaign" embodies push marketing - we plan, we decide who to target, we push it out.

The comments to this entry are closed.