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Carol

Hello Alton

The issue of loyalty and customer satisfaction are recurring topics here on the Marketing Consortium. I think the concept weighs heavy on marketers. One of the biggest issues I hear about as I interact with other CMOs is time, information and resources. A key to success for all of us is to have the day-to-day of marketing running with precision and efficiency to clear time for strategic interaction with our peers, setting direction for delivering on the brand promise, and knowing when it's time to adjust.

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