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Hi Liz,

Paul Greenberg made some bold predictions about CRM 2.0 in 2007 on his blog this week (http://the56group.typepad.com/pgreenblog/2006/12/2007_crm_20_get.html). Although, I don’t necessarily agree with the timing, I do think that there will be an interesting convergence of traditional CRM and Web 2.0 (social networking, blogging, etc) in the next 18/24 months. My hesitation is not with the integration of the technologies – we’re already starting to see that – but with the cultural challenges (i.e should blogs be used for lead gen). Glad to see that you are raising these issues here. I’m interested to see how the discussion unfolds over the month.

Best of luck,



Hi Andrew, Great to see you on the blog! I'm actually really interested to have that discussion about blogging and lead gen. Given that use of the blogosphere for commercial purposes is still so nascent, I suspect we'll see lots of opinions. I'll post on that next! Talk to you soon.

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