Here are a couple of good resources on Social Media that have been passed along to me over the past few days.
The first is a white paper from Nielsen BuzzMetrics titled Consumer Generated Media 101, Word-of-Mouth in the Age of the Web-Fortified Consumer. The paper gives a very solid and concise background on social media and the specific content vehicles that directly impact consumer purchasing decisions. Of course, it's written to enhance the perceived value of offerings like those from Nielsen BuzzMetrics, but that's not a hard sell. Gaining direct insight into the conversations that are shaping your market is increasingly mission critical.
The second is an SEOmoz roundup of social media tools that marketers should be familiar with, including Digg, Flickr, Technorati, JotSpot, StumbleUpon, and many more. 30 to be precise. If you're not familiar with SEOmoz, you'll want to tag it. They have a lot of very good content.
A more extensive list, though not nearly as useful because it's just a raw list, is "Seth's List" over at Statsaholic. Statsaholic itself is a useful tool for marketers to bookmark, providing a comparative graphing of Web traffic, reach and rank. They draw their data from Alexa, and just changed their name from Alexaholic to Statsaholic to bring an end to trademark litigation. More on that at MarketingRev.
If you've got a favorite social media site or resource, let us all know about it. There's too much happening out there for one source to keep it all straight. That's why we have social media!