No, it's not an April Fools joke. Rand Schulman and Steve O'Brien will share the April spotlight here at the Marketing Consortium. Our focus for April will be "Internet Marketing" and we expect a lively discussion about how online marketing efforts are integrating with traditional off-line marketing to form what might be called "Cross-Channel Marketing."
Special thanks to Chris Kenton for his insightful commentary on Social Media over the past two months here at the Marketing Consortium.
Both Rand and Steve have a long history in the online marketing world, with a specific focus on web analytics. Our bios are available over there on the left, below the pictures (Steve is the good-looking guy). But it's worth mentioning here that Rand was the founder and CEO of Keylime Software, one of the first SaaS offerings in the analytics space, later acquired by Overture/Yahoo. He also served as Chief Marketing Officer of WebTends and most recently WebSideStory. Steve has been in the busines intelligence space since 1995 when he directed product marketing for Red Brick Systems, the original data warehouse company. More recently Steve built the sales and marketing team at Fireclick, one of the most innovative pioneers in web analytics, recently acquired by Digital River.
We're both employed by Unica Corporation, but since we're both relatively new here we have no corporate sponsor axe to grind. Most of our relevant exprience occured before we'd ever heard of Unica and that's the perspective we hope to share throughout the month of April.