Thanks to Michael Gerard and Mayer Becker for weighing in on the Henry Stewart conference. Good points, both. I want take a minute to reward them for commenting on my blog by shamelessly plugging their employers. Just kidding, that's not really my motivation -- but I do want this blog to be a way for anyone interested in the topic of marketing operations to find resources, and so I'll point out that:
- Michael is part of IDC's CMO Advisory Practice, which is a great place for marketers in high tech to find information about marketing best practices, including marketing operations.
- Mayer is part of MarketSphere's Enterprise Marketing Management (EMM) practice and has really been around the block when it comes to using technology to improve marketing practices.
In my next post I'll start sharing my "Ten Things Most Vendors Won't Tell You," the presentation I didn't get to give at the Henry Stewart show.