Finally, here's the end of my pre-empted presentation at the Henry Stewart conference titled "Ten Things Most Vendors Won't Tell You." These are the last two things!
You need your IT department's help. I know that to a marketer, that's a little like saying you need politicians, personal injury lawyers or the IRS. But it's true. Marketers must avoid their typical antagonistic relationship with IT.
There's a trend in software today towards "on demand" or "hosted" applications, the rhetoric surrounding which makes it sound like you will never need to call your IT department again. We're all for on-demand and hosting, and in fact provide this model of deployment to lots of our customers. But even in these cases we recommend that our customer at least get some advice from their IT group. The last thing you want, years into your usage of a system, is IT wagging a finger and saying "uh-uh" when you ask about bringing the application in-house or integrating it with another enterprise system, because they don't approve of the architecture, or security infrastructure or whatever.
#10) You're going to screw up (and so are we).
Every implementation is an iterative process, with lots of learning along the way. And the learning continues even after you're live with the software. Sometimes that learning is smooth, and sometimes it's rough -- and usually it's both at varying times. No matter how many times we warn you, you're going to do things you shouldn't. And vice versa. And so success requires a committment from both sides -- vendor and customer -- to work through the inevitable bumps in the road. You need to pick a vendor the same way you would pick a partner, and think of them that way, as a partner.
And, if you'll forgive the shameless plug, we think Unica is a great partner, and so do hundred of our customers.