Why do you need B2B marketing benchmark data and how would you put it to work?
Laura Ramos started this discussion on the Forrester blog. Join the discussion and read my comments for her post titled: Desperately Seeking B2B Benchmarks.
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Categories
- B2B Marketing
- Cross-Channel Customer Data
- Easy to say but hard to do
- How Are Companies Marketing With Greater Precision?
- Identify Which Marketing Dollars are Working
- Internet Marketing
- Managing Marketing Complexity
- Marketing Operations
- Online-Offline Fusion
- Requiem
- Taking a More Targeted Approach to Marketing
- The Power of Social Media
- What Innovative Technologies Are Leading Marketers Using for Success
