As May turns in to June, it's time for me to pass the keyboard along to our next blogger. Unfortunately we only scratched the surface of marketing buzzwords, and of customer-centric marketing, in the past few weeks. We'll flesh out the rest of the 8 prerequisites for customer-centric transformation into a white paper, so anyone interested in following that thread through to its conclusion can just drop me an email to get it (email@example.com). It'll probably take a few weeks to complete.
Next up is Alan Bunce, our Senior Product Marketing Manager for Marketing Resource Management. Throughout the month of June, Alan will be discussing marketing operations. It’s an important topic for all marketers, but one which doesn’t get nearly as much attention and coverage as the more customer-facing aspects of marketing. I’m sure Alan will do his best to make up for that, and we look forward to your continued active participation through reading and commenting.
Best regards, Andrew