Today I have the privilege of passing the torch. It's been an unexpectedly rewarding 2 months. I accepted this guest-blogging gig as a way of stepping outside my familiar bloggng perspective and taking on a topic that was interesting to me, with a focus I don't usually apply on my own blog. It turned out to be a smart move. I have a much greater appreciation for how a topical approach can bring focus to a blog, even if it's only for a month or two at a time, and I've met some incredibly smart people that I'm looking forward to collaborating with in the future.
On Monday, Rand Schulman and Steve O'Brien, respectively the new General Manager and the Vice President of Unica's Internet Marketing Group, will take over blogging with a focus on Internet Marketing. I don't know Steve, but I've had some great discussions with Rand, who is one of the pioneers of Web analytics, and I'm really looking forward to what they have to say about Internet marketing. Rand is also a fellow mountain biker, so I know it'll be a white knuckle ride.
Thank you, Carol Meyers and Unica, for the opportunity to spout off about social media, and for the freedom to say whatever was on my mind. And thank you to everyone who commented on my posts. Best of luck becoming an active member of your own market community.