Today is my last day as the moderator of The Marketers’ Consortium. Beginning Monday, Don Peppers, my esteemed colleague in the pursuit of marketing excellence, will take the reins as moderator and lead a dialog focused on the theme of precision marketing. Don is truly a luminary on this topic so I expect the content will be rich and the dialog invaluable.
I want to express my appreciation to Unica for initiating this forum and for inviting me to participate. I plan to stay tuned in and continue to contribute but you can also continue to follow my thoughts, and those of my Forrester colleagues, on Forrester’s Marketing Blog. And, as always, you can reach me directly at firstname.lastname@example.org.