Hi, Elana Anderson from Forrester Research here. I am thrilled to be the first moderator of The Marketers’ Consortium! This new blog, sponsored by Unica, will focus on the challenges and opportunities senior marketing executives across all industries face today. Each month the blog will feature a new moderator. I’m the first, but I’ll be followed by marketing notables including Don Peppers, Pat LaPointe, and Elizabeth Roche.
This month we’ll focus on how marketers are using technology to increase relevance, measure results, and improve overall marketing effectiveness. I’ll do my best to raise some provocative and useful ideas but to help all of us get the most out of this forum I ask that you participate as well. Share your experience and ideas, raise questions, and together let’s change marketing for the better!