April Focus: Internet Marketing

No, it's not an April Fools joke.  Rand Schulman and Steve O'Brien will share the April spotlight here at the Marketing Consortium.  Our focus for April will be "Internet Marketing" and we expect a lively discussion about how online marketing efforts are integrating with traditional off-line marketing to form what might be called "Cross-Channel Marketing."

Special thanks to Chris Kenton for his insightful commentary on Social Media over the past two months here at the Marketing Consortium.

Both Rand and Steve have a long history in the online marketing world, with a specific focus on web analytics.  Our bios are available over there on the left, below the pictures (Steve is the good-looking guy).  But it's worth mentioning here that Rand was the founder and CEO of Keylime Software, one of the first SaaS offerings in the analytics space, later acquired by Overture/Yahoo.  He also served as Chief Marketing Officer of WebTends and most recently WebSideStory.  Steve has been in the busines intelligence space since 1995 when he directed product marketing for Red Brick Systems, the original data warehouse company.  More recently Steve built the sales and marketing team at Fireclick, one of the most innovative pioneers in web analytics, recently acquired by Digital River. 

We're both employed by Unica Corporation, but since we're both relatively new here we have no corporate sponsor axe to grind.  Most of our relevant exprience occured before we'd ever heard of Unica and that's the perspective we hope to share throughout the month of April.

Comments

[hojoon DePaul]

i expect how great to work in online internet marketing compare to traditional offline marketing through Unica.

[Lisa DePaul]

The internet has clearly created a new platform for the marketing world. Consumer promotions previously communicated via direct mail (and other methods) can now be shared instantly through the internet; however, marketers walk a fine line between irritating consumers with pop-ups and spam and communicating effectively. Although the internet is a great tool, it is obviously necessary to explore the efficacy and ROI associated with this method of marketing before tossing out the traditional methods.

[Eric DePaul]

Since on-line community sites (i.e. myspace, facebook, etc) have been so popular I wonder if internet marketers have tapped into that resource? Not in the aspect of the websites giving information out, but installing software that would scan users information, messages, etc and then display personalized marketing material to that user. If that is not being done yet, could be a very good opportunity to look into.

[Jason DePaul]

Since the founding of the World Wide Web in 1990 with Mosaic, the HTML crafted pages you see every time you surf your favorite websites like Yahoo, Google, MySpace etc. all have one feature in common. The services these goliaths of marketing resources provide to their ultimate consumer are free and were clever enough to relize that charging internet users for use beyond that of access will prove detrimental. The website's popularity determines the revenue they earn from potential investors in marketing, equity, and proprietary usage (i.e. eBay listing fees). Promotion on the “web” is inevitably a crowded playing field and almost everything is free. I feel that the internet today has matured enough to the point that makes online marketing investments comparable to advertising on television. All the ropes are tight, pop-ups are history, and lucrative online businesses want their share of advertising revenue. The principal is analogous to the world of investing; find promising resources in their developmental stages and offer them your provisionary funding. Think how much money you would be making now if you decided to help finance MySpace.com and their free profile-personalization webspace services in 2003 with marketing support.

[Jason DePaul]

Since the founding of the World Wide Web in 1990 with Mosaic, the HTML crafted pages you see every time you surf your favorite websites like Yahoo, Google, MySpace etc. all have one feature in common. The services these goliaths of marketing resources provide to their ultimate consumer are free and they were clever enough to realize that charging internet users for use beyond access would prove to be detrimental. The website's popularity is what determines the revenue they earn from potential investors through marketing, equity, and proprietary usage (i.e. eBay listing fees). Promotion on the “web” is inevitably a crowded playing field and now almost everything is free. I feel that the internet today has matured enough to the point that makes online marketing comparable to advertising on broadcast television. All the ropes are tight, pop-ups are history, and lucrative online businesses want their share of advertising revenue. The principal is analogous to the world of investing; find promising resources in their developmental stages and offer them your provisionary funding. Think how much money you would be making now if you decided to help finance MySpace.com and their free profile-personalization webspace services in 2003 with marketing support.

[Nate DePaul]

It's interesting that so much emphasis is placed on Google in the arena of internet marketing. Yes, they are impressive in terms of market cap and popularity and the money they are willing to throw around to acquire Wiki and YouTube, and the potential for synergy to make some amazing viral marketing campaigns can't be denied. However, not many people talked about the potential of Yahoo and Microsoft partnering up in this arena. Although there were some "rumors" about the two working together last year, those 2 working together represents great non-Google internet marketing opportunities. When people use Google's search engine, little information besides search phrases are used. But with Yahoo closing the gap on search relevance vs. Google and Microsoft sites like Hotmail that actually collect information about the user, Yahoo&Microsoft can produce much more customized ads than the little snippets of a user's interest that Google manages to catch.

In terms of cross-channel marketing, Google may have Youtube. But wouldn't a partnership like Yahoo&Microsoft have something like MSNBC?

[Marcin Depaul]

Since the emergence of social websites such as: my space, face book, grade me. These have gained a lot of popularity. This presents a great opportunity for Internet marketers to tap into. They are starting to on a very general level via my space, but the opportunity to be more specialized in the advertising has not been fully utilized in my opinion. One way to specialize would be to look at the general information that is available publicly, such as: age, likes, movies etc and tailor the advertisements to those likes when a person logs into their account. This is not being fully utilized yet but should be consider in the near future staying competitive.

[Jim]

Well at this time I think that most of the internet marketing elite has tapped in to the power of social communitys,new social media sites are popping up from
all the corners of the web these days so if you dont harness the
power and connectivity of these sites your leaving a lot of money on the table (as the gurus say).

[RamonGustav]

I think you have a thorough understanding in this matter. You describe in detail all here.

[Buy_Viagra]

Do you desire a house but you lack enough cash to acquire it?

[Music_master]

I think you are not quite right and you should still studying the matter.

[Hot_cialis]

cialis tadalafil cialis tadalafil 100mg cialis tadalafil 20 mg cialis tadalafil american express cialis tadalafil canada cialis tadalafil cialis tadafil tal cialis tadalafil reviews cialis tadalafil viagra cialis tadalafil work cialis the dangers fda cialis the sex pill cialis to buy

[RX-order]

cialis soft generic cialis soft order cialis soft tab description cialis soft tab india cialis soft tablets cialis soft tabs 10 mg cialis soft tabs bestseller cialis soft tabs online cialis soft top cialis softabs cialis softabs generic cialis softtab how works cialis softtabs online

[Antivirus_man]

I liked your site, you are very interesting to write. Merry Christmas and Happy New Year!

[JOBS_frend]

Merry Christmas! I wish you a lot of gifts and luck in the new year.

[school_dubl]

Hi Merry Christmas and Happy New Year

[Realestate]

Happy New Year! Happiness and success in 2011.

[Rental]

Interesting site, always a new topic .. good luck in the new 2011. Happy New Year!

[Rental]

Hi Merry Christmas and Happy New Year

[Hotjobs]

Happy New Year! The author write more I liked it.