I'm off to the Windy City tonight to attend the ANA "2007 B-to-B Conference: B-to-B Brand Drives B-to-B Demand". Maybe some of you will be there. I’ll be submitting my next post after the conference. So stay tuned for "live coverage"!
And while we're on the topic of events, here's a short plug for a Unica-sponsored AMA webcast titled "Marketing Operations – More Important Than Ever". The webcast will be held on August 9th at 1:00 PM EDT.